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Why
Patient Diary Audit?
As
a product manager, you hope to convey the
detailed information of the products to most
of the professional doctors through frequent visits of
medical representatives so that your products
can take up a place in the market, and hopefully
compete for more market share.
To
compete in the increasingly intense market, you
will focus your sales strength on segmenting the
market depending on the goal of products and
further filtering in the newly-selected
targeting market.
Every pharmaceutical company exerts a lot of
efforts on promoting new treatment indication;
however, it is more important to track and learn
whether this indication is adopted by clinical
treatment, and whether it widens the adaptation
of your products.
The
most key point is how to closely track the
therapies of doctors, especially those in the
segmented market so that you can slightly adjust
your brand marketing strategies to guarantee
thorough implementation of the products in the
clinical treatment.
What content in the PDS questionnaire?
Patient diary audit can help you:
Precisely track the prescription share of
different brands, competitors
Track doctor¨s prescription pattern to a disease
or a segment
Segment the market by patients' profile and
treatment pattern
Define new potential market segment
Analyze the switch status of competitors and
reasons
Validate the practice performance of market
targeting strategy
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